In October 2019, I took the students of the above degree course on a field trip. I repeat myself when I say that there is nothing like taking students out of the classroom to connect the dots.
This course, which focuses on Destination marketing strategies, was ideally supported by a visit to Johnston's Cranberry Marsh & Muskoka Lakes Winery. It is a unique Ontario tourism attraction designated as a "Signature Experience" by Destination Canada, our official national tourism marketing body.
Once known as such, it gives individual tourism services providers an exponential increase in international exposure through Destination Canada's marketing campaigns.